Beauty influencer Bretman Rock has launched three exclusive virtual makeup looks in collaboration with Meitu's MakeupPlus mobile app, which allows users to upload a photo and experiment with virtual makeup.

Users are encouraged to share a photo of them virtually 'wearing' one of Rock's looks using the hashtag #SlayWithBretman, for a chance to win the products used to create the look in real life, and Rock commented 'Makeup is all about creativity to me. It's fun that my viewers can now try on some of the looks they've been asking about... partnering with MakeupPlus is something new for me and gives people the opportunity to instantly try these looks that they may not normally wear or experiment with in real life'.